Insomniac Committed to “The Good Fight”

November 4, 2014

Earlier this year, The Pablove Foundation was honored to receive Insomniac’s third annual Leading The Way Award, which recognizes creative philanthropy in the entertainment industry.

Along with the award, Insomniac added a $50,000 donation, which became our record-breaking sixth Childhood Cancer Research Grant funded in 2014. Read more from Insomniac’s Monica Howe on just how impactful funding a seed grant with Pablove can be:

On a typically sunny morning in Los Angeles, a dozen kids run around a grassy area with cameras in their hands. They look for the just the right background as they try to frame themselves for the perfect selfie. One has another kid work the camera while he jumps into the air heroically. They’re all smiling and laughing as they learn to express themselves through the art of photography. An onlooker might never guess that every one of them has survived or is in treatment for cancer.

These kids are part of the Pablove Shutterbugs mentorship program, an initiative run by The Pablove Foundation. This unique organization supports research for vastly under-funded pediatric cancers and provides an educational, empowering community for families. They also go above and beyond with programs like Pablove Shutterbugs to improve the quality of life for children living with cancer. That is why at this year’s EDMbiz Conference Insomniac chose Pablove to receive their annual Leading the Way Award, along with a $50,000 donation.

Like The Pablove Foundation, Insomniac is dedicated to making a positive impact on the world—from the love and music shared at our events to the communities that surround them. That includes helping causes that need it most. Through the Charitable Giving Initiative, Insomniac has donated approximately $600,000 over the last two years to a variety of nonprofit organizations that focus on health and safety, arts education, community, and the environment.

Each year, more than 15,000 children and teens are diagnosed with cancer in the US alone. While the number is higher for adult cancers, when you take into consideration the total life years lost, the toll the disease takes on our children is staggering.

“When you save a child’s life—who is on average diagnosed with cancer around age six—you are saving around 75 years of life total,” says Megan McMillan, Community Affairs Director for The Pablove Foundation. “That kid is going to grow up and be healthy and thriving and contribute to society.” That’s not to undervalue the lives of adults with cancer, of course, but here are countless children who may not even get their chance to become adults.

Yet pediatric cancer receives only 3 percent of all cancer funding, and many of the causes remain a mystery. Unlike lung or skin cancer, which can often be explained by lifestyle or chemical exposure, children’s cancers are more elusive.

“So often, it seems like it’s something that’s not behavioral at all, that’s not a known environmental trigger; it’s something that’s within the child at birth,” says McMillan. “There are so many things that come into play, but it’s happening so early that we can’t figure out the ‘why.’ And that makes it so much harder to treat and impossible to prevent.”

Read Insomniac’s full story on their partnership with The Pablove Foundation.


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