Blair Herter

Board Member

A lifelong fan of underdogs, Blair fell in pablove with our mission while pedaling in Pablove Across America 2017.  Throughout his years supporting Pablove as an inspiring fundraiser, PAA cyclist, and friend, Blair has shown an unwavering commitment to the well-being of children and families impacted by childhood cancer. He is honored beyond words to be a part of this incredible mission.

Blair is the Global Managing Director of Liquid Media, overseeing global operations of the agency arm of Team Liquid, the largest and most storied esports organization in the world.  Prior to this role, he was SVP of Brand at G4, leading the Marketing, PR, Social, Community, and Brand Partnerships divisions of the Comcast network.  

Blair grew up in southwestern Louisiana — WHO DAT! — and moved to Los Angeles in 2001, and most recently to Utrecht, Netherlands.  Blair loves reading and music and not-being-the-strongest-cyclist-but-he-does-have-a-big-heart: he now whistles in Dutch while he rides his bike along his neighborhood canals.